Project scope

Our team was tasked with developing a Storytelling landing page for Julian Legal, a Civil & Human Rights Law Firm. The Employer requested a creative website with a focus on stories and text.

Julian Legal is a non-profit organization that relies on donations to carry out its activities. The primary objective was to draw users' attention to the problem of discrimination against black people (and others) in America and encourage them to make donations.

Solution

Together with the design team, we decided to create a street atmosphere with bright visuals, colors, and non-standard typography. We used wall and crack textures, graffiti fonts, black and white photographs, pencil illustrations, and the effect of torn paper to create a historical overtone. The employer provided creative illustrations by the author Makeba “KEEBS” Rainey, which perfectly conveyed the spirit and revealed the theme now. The Gothic font we used added a certain brutality, originality, and traditionality to the interface design.

To avoid copyright issues, we used Mid Journey AI to generate photos of famous people.

To achieve the proper level of dynamics, we used horizontal scrolling and a "glass-breaking effect" for images in some sections of the website to disrupt the user's focus. To bring some visual objects to life, we used Lottie animations created in Adobe After Effects.

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