Webflow for E-commerce

Let's start with a crucial point. Webflow is a powerful tool for creating websites and online stores, but like in any field, it has its strengths and weaknesses. This platform offers a range of valuable e-commerce features that you can consider as advantages when thinking about using it for your e-commerce project or when seeking to learn more.

In this article, we want to reveal these features and demonstrate how to efficiently utilize this platform.

Hi, I'm Stas, a backend developer at Digital Butlers. I also write articles for our blog. Feel free to reach out via email for any questions or feedback! 💪🏽

Stanislau Ramanau
Article written by
Stas Butler
December 6, 2023
Last update:
December 6, 2023
a laptop and phone on a table

As we set out on our exploration of E-Commerce features, it's essential to establish a strong foundation. We'll begin by delving into Webflow's Content Management System, a powerful tool that serves as the cornerstone of what comes next. A deep understanding of this CMS is the key to unlocking the platform's full potential.

Advantages of using Content Management System (CMS) for E-commerce

Webflow’s CMS is top-notch. It enables multiple contributions to manage, create and publish your content. It is a valuable tool for efficiently maintaining visually appealing e-commerce websites, offering flexibility, user-friendliness and SEO optimization to enhance your online business. Understanding how it works will demonstrate how quickly and effectively you can manipulate it. Isn’t it great when you’re intimately familiar with the platform and can grasp its strengths and weaknesses? Let’s take a closer look!

CMS features 🛠️

• Publishing Content

Webflow streamlines the process of adding content to your website, allowing you to focus more on crafting high-quality content. With the powerful editor integrated into this platform, you can easily publish a wide variety of content, from blog posts with custom layouts to landing pages with embedded resources.

This online web builder platform empowers you to create compelling content without the need to write HTML code. You can see your changes in real-time as you make them, providing a seamless content creation experience.

• Publishing Control

Work Environment: Webflow has a staging environment where you can work on your website without affecting the live version. You can make changes, test new features, and experiment in a safe space.

Content Control: Webflow provides options to control what gets published. You can choose to publish individual pages, a collection of pages, or the entire site.

Customized Domains: You can connect custom domains to your Webflow website. This means you have control over where your site is published and can easily update or switch domains as needed. History is Saved: Webflow keeps a history of your website versions. This allows you to revert to previous versions if needed, which is especially valuable if an update causes issues.

• Multilingual Website

Extend your global presence by catering to a diverse audience using different languages. If you’re concerned about the need to create multiple copies of your website, worry not. Since 2023, Webflow offers an integrated option of translation of your website into different languages. Also, this platform allows a specialized integration called Weglot.

By simply inputting your website’s URL domain, choosing the original language (e.g. English), and selecting the translated language (e.g. Français), you can effortlessly translate and publish your website. Moreover, you can add multiple languages simultaneously to enhance your site’s accessibility, for instance Français, Deutch, Russian, and more.

👉 Create an account on Weglot

Weglot offers convenient monthly and annual plans with the Bonus🍭 of ONE language for free up to 2000 words.

Make a multiple website with Webflow!

Why can Webflow be not a good idea for your E-commerce project?

Webflow can be an ideal choice for small to medium-sized e-commerce projects. If you have a vast range of products, hundreds of items, and complex needs, this platform might not be the optimal choice 😣. Why? We'll discuss that shortly. However, if you sell a limited number of products or offer services, Webflow is the perfect fit for your e-commerce project.

Let’s explore its limitations:

  • • Scalability Challenges
    Webflow may not scale easily for a large number of products. Managing a vast database of products can become cumbersome.
  • • Functionality Constraints
    Despite its many tools and features, Webflow may lack the functionality needed for complex e-commerce tasks, such as managing intricate inventory systems, advanced order processing, or multiple payment methods.
  • • Complex Setup
    Large e-commerce projects may require intricate configuration and integration with various third-party systems, which can be challenging in Webflow.

E-Commerce features on Webflow that might be useful to know!

In this part, we’re going to talk about Format Management for E-commerce on Webflow that offers a set of features that are useful and can help you meet the unique needs of online stores.

Product Catalog Styling

Webflow allows you to style your product catalog elements:

  • • Product listings 📋
  • • Product images 🖼️
  • • Descriptions 💬
  • • Prices 🏷️

You can use the visual editor to control how your products are presented to your customers.

Custom Product Templates

You can create custom templates for product pages, which allows you to control the formatting and layout of individual product listings. This is especially useful for highlighting product details, reviews, and related products.

Dynamic Content Styling

For e-commerce websites using the Webflow CMS, you can define how product data is styled within dynamic collection lists. This ensures that all your product listings maintain a consistent look and feel.

E-commerce Interactions

Use Webflow's interactions and animations to add engaging elements to your e-commerce site. For example, you can create product image zoom effects or interactive product galleries.
You can create and reuse symbols and components specifically designed for e-commerce, ensuring consistent formatting across your product pages.
This online platform provides pre-built e-commerce elements like add to cart buttons, product variants, and customer reviews. You can style these elements to match your site's branding and aesthetics.

Everything you need to know about Search Engine Optimization on Webflow (SEO)

This website builder has a high level to help you control over SEO markups, indexing rules, redirects, and more without any plugins.

Let's break down the analysis:

  • • Add and edit schema markup
    Helps search engines display rich snippets and structured data in search results, improving click-through rates.
  • • Meta titles and meta descriptions
    Improves search engine rankings and click-through rates with well-crafted titles and descriptions.
  • • Indexing and sitemap controls
    Ensures that your site's content is accurately represented in search engine results, improving SEO.
  • • Robust 301 redirects management
    Ensures that visitors and search engines are directed to the correct pages, preserving SEO value.
  • • Simple alt tag editing
    Enhances image SEO, making visual content more discoverable and inclusive.

These features address critical aspects for improving a website's search engine visibility and user experience.

Expert Insights from us on Webflow for Ecommerce

We'd like to share some insights about Webflow's capabilities for e-commerce. We recently embarked on a project, and it was no ordinary endeavor. Our mission was to create a unique online platform that caters to a wide array of digital products – not only typical “info products”, but also items like software, servers, and virtual machines.

Check the link Torch

The website we built has a distinct character. It has a minimalist, clean, and straightforward design – a bit like the Norwegian style. It’s all about simplicity and elegance.


The most significant advantage of Webflow is the speed at which you can bring a feature-rich, fully functional e-commerce site to life. It might not delve as deep as platforms like Shopify, but it's perfect for a quick trial, a detailed project preview, or even a stepping stone before transitioning to a more advanced platform.

Additionally, Webflow truly shines if you're looking to create a unique, custom design. While other platforms offer templates, Webflow lets you craft a distinctive look for your online store. Our project stands as a testament to this. It's not just a functional e-commerce site – it's a beautiful one too.

For building a foundational online store with ease and elegance, Webflow is an excellent choice. It's a platform that can swiftly transform your vision into a functional e-commerce reality.

On the contrary, if you're looking for advanced functionalities, such as intricate coupon systems or deep integrations with payments, Webflow might not be the ideal choice. Let’s talk about Payment gateway integration in the following part of the article

Payment gateway integration

One of the primary concerns for many users is how well the platform integrates with various payment methods.

– Yes, Webflow indeed supports payment integration!

There are TWO major options: Stripe and PayPal.

Connect Stripe or PayPal through the Designer:
👉 Payment settings > Ecommerce > Payments > Add your favorable payment method.

You can also link a payment method through the Editor:
👉 Settings > Editor > Ecommerce > Payment settings > Add you favorable method

Remember to enable the Checkout feature after adding a payment method in the Editor for seamless transactions☝️!

❗You should also keep in mind that PayPal and Stripe may not work in your country, or you can have some payment limitations (ex. your card may not be accepted)❗

Understanding Webflow’s billing system

Webflow operates on a recurring billing system, which means it automatically renews at the end of each subscription period. So, you don’t have to worry about manually replenishing your account balance each time.

There are two subscription options available: one-month and annual subscriptions. You can choose the one that suits your needs.

If for any reason, you decide to cancel your subscription, you can do so at any time. Additionally, If you haven’t utilized the full period of your subscription cycle, whether it’s annual or monthly, you have the option to request a partial refund. It's worth noting that the refund amount is determined by Webflow on a case-by-case basis since individual circumstances can vary.

While there have been  some negative experiences where  users felt they weren’t fairly refunded, Webflow generally follows a policy aimed at supporting its users. Refund decisions are often made in the best interest of users, but, as with any service, individual cases may differ.

Confirmation: After you complete the cancellation process, you should receive a confirmation or email notification confirming the cancellation. Keep this for your records☝️.

Does Webflow have good security for payment operations?

Your question about security is entirely valid, as robust security measures are crucial for all reputable online platforms, and Webflow is no exception.

The answer is:

– Yes, Webflow places a significant emphasis on security in both website development and hosting!

There’s a range of security features and practices that help protect data, sensitive information and websites’ content:

  • • Webflow CMS security
  • • Webflow SSL Hosting
  • • Webflow AWS
  • • Two-factor authentication
  • • Protection against DDoS attacks

It's important to note that Webflow's security practices are continuously monitored and improved to adapt to evolving threats and provide a safe environment for website owners and visitors.

Concluding thoughts

As you already know, Webflow is a flexible platform for crafting e-commerce projects. It has a range of advantages to stand out on the Internet, such us:

  • • Powerful CMS
  • • SEO integrated features
  • • Interactions for increasing attention
  • • Various E-commerce Templates
  • • Payment integration
  • • And more …

Surely, this online platform does have its disadvantages, such as limited payment methods and the lack of a bonus system, these factors do not diminish its standing compared to its competitors.

E-commerce projects demand thorough preparations and meticulous design of elements to build a robust and competitive website. Templates can provide a convenient solution where the designer has already completed much of the work, and you only need to customize them to fit your requirements. Alternatively, you can create a professional e-commerce website by implementing additional code.

If you need assistance or consultation in creating an e-commerce website, our Digital Butlers team 💪🦸 consists of experts in Webflow who can help you in crafting a professional and visually appealing website 🙂.

We are experts and know Webflow inside and out. We are capable of creating stunning websites, and we also possess SEO expertise to boost your webpage’s search engine rankings.

Do you want to discuss your project? Book a call with me: https://tidycal.com/alexbutler

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