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Is Webflow good for e-commerce?

Hi, I'm Stas, a backend developer at Digital Butlers. I also write articles for our blog. Feel free to reach out via email for any questions or feedback! 💪🏽

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Article written by
Stas Butler
Published:
February 19, 2024
Last update:
February 19, 2024

In the 21st century, we are lucky to have everything on the Internet. This digital space sounds like the 8th miracle. Many people use it for entertainment, as well as not fewer of them perceive the Internet as a perfect tool to sell something.

Everyone understands that if we want to sell something, we need a platform where we will transmit our goods and services.

Don’t worry, we don’t need to create anything new. Everything has already been developed before. To refresh your memory, we typically use online stores, web portfolios, landing pages, or various social media platforms.

For instance, crafting a real online store from scratch might be challenging, especially for beginners, individuals looking to establish a new online sales department within their company, or those not well-versed in IT but aiming to expand their online presence. In this article, we want to introduce you to an interesting tool that could, perhaps, simplify your life in the E-commerce industry.

Drum roll, please 🥁... it’s Webflow! Perhaps, you’ve heard about this online platform, and you are looking for the most comprehensive article on the net where you will know about all the advantages and disadvantages of this web builder. Congrats, you’ve just found it 😀! Let’s dive deeper to reveal secrets! 

When is Webflow perfect for your e-commerce development?

The scenario is simple: Webflow is suitable if you have a small online store with a limited inventory, not dealing with thousands of articles.

Why?

Webflow is primarily utilized for designing interfaces. While you can create a professional website that is visually appealing and functional, scalability for a larger business can be challenging.

If you are uncertain about the scale of your business or if you operate within a niche segment of goods, then Webflow can be an ideal solution. Keep in mind that the internet offers a plethora of alternatives.

By the way, in one of our articles, we discuss Shopify and compare it with Webflow. It could be useful to familiarize yourself with this information, Shopify VS Webflow — E-commerce battle.

☝️ While Webflow is excellent for designing and building websites, it might not be as feature-rich or scalable as dedicated e-commerce platforms like Shopify, Magento, or WooCommerce. These platforms are designed specifically for handling large-scale e-commerce operations.

Let’s sum the whole thing up to answer the question: When is Webflow perfect for your e-commerce development? 

  1. Small to Medium-sized Stores
    Webflow is well-suited for small to medium-sized online stores with a limited product range. If you have a relatively small inventory and straightforward e-commerce needs, Webflow can provide an intuitive platform for design and functionality.
  2. Niche Businesses
    If your business operates within a niche market or offers unique products, and you don't anticipate a massive product catalog, Webflow can be a good fit.
  3. Limited Budget
    For businesses with limited budgets, Webflow may be a cost-effective solution compared to some more robust e-commerce platforms that come with higher subscription fees.
  4. When you are no familiar with development in IT, or you're just a beginner 
    Webflow is amazing for a quick launch; even an enthusiast will figure things out.
  5. If you don't require complex configurations of E-commerce modules or plugins.
    For instance, on Webflow, it's not possible to set up a user loyalty system or create intricate coupons (such as offering discounts on purchases over a certain amount or providing a free item with a purchase, etc.). 

Additionally, the customization options for user profiles in Webflow are quite limited. If you're looking to build a store with robust user profiles, it's better to consider another platform.

Strengths and limitations of Webflow’s e-commerce capabilities

Now, let’s clarify further with specific details about what we can do on Webflow and what we can’t.

Strengths Limitations

As its strength, we can underline the presence of payment integration. For many people, having at least one option for convenient transactions is sufficient. But... look beside 👉

Payment integration

As for limitations, Webflow currently support only two integrated payment methods

Stripe and PayPal

To learn more about these options, we recommend reading our in-depth article where we've extensively covered these payment methods 👉E-commerce potential with Webflow: features, insights, and real examples

Now, let’s reorganize the table a bit for our better understanding of Webflow’s strength and limitations 🙂.

Strengths

Flexible design 👉

The platform's abilities are incredible to provide users with a high degree of design freedom and customization.

Webflow is renowned for its visual and intuitive design tools, making it accessible to both designers and non-designers alike.

  • Visual editor
  • Drag-and-drop functionality
  • Customizable layouts
  • Interactions and animations
  • Responsive design
  • CMS collection
  • Symbols and reusable components
  • Flexbox and grid support
Webflow university 👉

Webflow offers extensive educational resources through Webflow University, including tutorials and courses. This helps users learn how to leverage the platform's design features effectively.

User-friendly interface 👉

Webflow is often considered user-friendly for several reasons:

  • Visual design interface
  • No coding required
  • Intuitive control
  • Collaboration features
  • Interactions panel

All these characteristics make it accessible to both beginners and experienced designers. The interface is designed to be intuitive. Users can navigate through the various features and tools with ease, even if they are new to web design.

Hosting and publishing integration 👉

Webflow streamlines the hosting and publishing process, allowing users to publish their websites seamlessly and manage hosting within the platform.

Let’s talk about Webflow’s weak side. Just one note before we start! While Webflow has sufficient features to kickstart your e-commerce project, it's important to be aware of its limitations. True, in the preceding discussion, we touched on general limitations, and now, we'll delve into specific e-commerce constraints to provide a comprehensive understanding of the platform's pros and cons.

Limitations

Advanced inventory management 👉

While Webflow supports basic inventory management, advanced features like multi-location inventory management or complex SKU (Stock Keeping Unit) management might be more limited compared to specialized e-commerce platforms.

Generally, it can be fixed but you need to think about 3rd-party services!

Subscription and Recurring billing 👉

While Webflow offers subscription capabilities, it's important to note that certain dedicated e-commerce platforms may provide more sophisticated features for efficiently managing subscription-based products and handling recurring billing. This distinction can be crucial for businesses with complex subscription models seeking advanced customization and automation.

But still, you can have one option; try to use a seperate service, like this one: https://www.memberstack.com

Enterprise-grade scalability 👉

For large-scale enterprises with extensive product catalogs and high transaction volumes, dedicated e-commerce platforms may offer more robust scalability features and performance optimizations.

Integration with ERP Systems 👉

Specialized e-commerce platforms, like Shopify or WooCommerce, often integrate seamlessly with Enterprise Resource Planning (ERP) systems for comprehensive business management.

This system is a suite of integrated applications or modules designed to manage a company's core business processes, including finance and accounting, supply chain, human resources, procurement, sales, inventory management, and more.

For instance, Odoo ERP system can be integrated via 👉 Zapier

Webflow may have limitations in this area because this platform has no incorporated ERP in the mother software.

Built-in tax compliance tools 👉

Some e-commerce platforms include built-in tools for handling complex tax calculations and compliance. The tax management capabilities of Webflow may be limited, and it's possible that these functionalities may not fully meet the needs of your region.

For the US Webflow doesn’t have any problems with that but what if you are working abroad, and you are concerned about your tax details?

On one hand, these limitations can be viewed as general with some specific details, and you may be correct, as everything depends on the specific idea you aim to develop.

Let's break it down with a particular example, and you'll see the outcome 🙂.

Practical example

Lex Gillet Store

Lex has shown the world that vision – the kind that provides direction and inspires innovative thinking – unlocks the achiever and the leader within. In “No Need For Sight When You Have A Vision” Lex reveals the steps he’s taken to see beyond reality, face challenges, and surpass expectations, including his own.

Well, the design here isn't particularly strong. The focus in this project was primarily on usability and ADA compliance. This necessitated simplifications to be made. However, the website is fully ADA compliant. Achieving this on Webflow was quite challenging, but we managed to do it.

One thing! This harmonious design not only looks visually pleasing, but also enhances the user experience by conveying a sense of order and coherence. It's about creating a unified and balanced visual language that resonates with the intended audience.

On this website, numerous articles are available for purchase, ranging from drawstring bags and T-shirts to keychains and more. This example showcases the optimal balance achieved between design on Webflow, and ecommerce services, considering all the platform's limitations. Moreover, it’s not only an online store, this website tells and presents the whole history of the brand.

It's a niche brand with a strong presence, specializing in sports-related products that resonate with customers year-round. Since its inception, the brand has cultivated a dedicated customer base. This serves as an illustration of the unnecessary need for an extensive online store, emphasizing the possibility of business development, staying current, and achieving consistent income growth.

  • Let’s sum the whole thing up!
    An ecommerce service is an excellent addition to your online portfolio, personal blog, or any other project you've created on Webflow, as demonstrated in the example we showcased above. 🙂

Best templates crafted on Webflow

We are familiar with the advantages and disadvantages of utilizing ecommerce on Webflow, and now we would like to showcase some of the best templates that can be available for your ecommerce project and not only.

Webflow boasts a robust library of templates crafted by numerous individuals, simplifying the lives of both enthusiasts and beginners. All you need to do is purchase the desired template and customize it according to your personal needs. Sounds fantastic!

For a detailed explanation of each template, we have prepared a separate article dedicated to the best templates on Webflow. Simply follow the link to learn more 👉 Best templates crafted on Webflow

Templates on Webflow are unique because they come equipped with the tools you need to kick-start your online business without worrying about the intricate details of how it should operate. 

If some of you are feeling disappointed in Webflow's ecommerce capabilities at this point, please don't be! Take a look at how sexy it can be, as demonstrated by the best ecommerce templates 👆.

To ensure a smooth setup, many templates include a launch guide, and the platform itself offers an incredible resource, Webflow University. So, it’s easy-peasy … you know the rest 🙂!

The importance of design when creating an online store, or a tool that will improve promotion

The point is that having an online store is good, but sometimes it's really important to make a special webpage just for a specific product that calls a landing page. The mention of Webflow implies that this platform is really good at creating these special pages for products, making them not just visually appealing but also highly effective for promotions. In other words, it shows that Webflow is versatile and excellent when it comes to designing eye-catching and powerful pages specifically for individual products.

Design, particularly in the context of visual aesthetics and user experience, is a multidisciplinary field that encompasses principles from psychology, cognitive science, and aesthetics. 

You can read our article about landing pages on Webflow to learn the most important aspects in this field.

We’ve prepared One for you to read more 🙂

Crafting effective landing pages with Webflow – Your guide to modern design and high conversions

In summary, design is not only an art form but also a science that draws from various fields to create aesthetically pleasing, functional, and user-centric solutions. The intersection of scientific research and design principles continues to evolve, shaping the way designers approach and understand their craft.

Webflow and SEO = best friends

In the ever-evolving digital landscape, optimizing your website for search engines is paramount for online success. Webflow, a versatile web design platform, offers a robust set of features to empower users in elevating their Search Engine Optimization (SEO) game. 

We have ONE article about SEO and Webflow, where we discuss the most crucial aspects of improving your online content visibility in search engines:

How to generate 10,000 pages for SEO on the project

What else do we need to launch and support our online store?

Creating and setting up your online store is just one thing; you should always remember what to do after publishing it on the net.

Here are SIX of the most important aspects that you should take in your account:

  1. Inventory Management
    Connecting your store to an inventory management system is crucial. This ensures accurate tracking of product availability, preventing overselling or stock outs.
  2. Automated Customer Responses
    Implementing an auto-response system for customers streamlines communication. Automatic replies can acknowledge orders, provide order confirmations, and offer customer support information.
  3. Analytics Integration
    Analytics tools are indispensable for understanding the source of incoming traffic. Integrating analytics allows you to track and analyze customer behavior, helping you make informed decisions about your marketing strategies.
  4. Promotions and Sales
    To boost sales and engage customers, having the capability to launch promotions and sales events is essential. This feature enables you to create and manage discounts, special offers, and seasonal sales.
  5. Dynamic Product Listing
    The ability to swiftly update your product catalog is important. Whether adding new items, updating prices, or discontinuing products, a dynamic and user-friendly product listing interface is a key component.
  6. Creation of Bundles
    Offering product bundles is an effective sales strategy. Your platform should allow you to easily create bundled packages, encouraging customers to buy complementary items together.

These features collectively contribute to a seamless and efficient online shopping experience for both the business owner and the customers. They will help your store to operate smoothly, adapt to changing market demands, and provide excellent service to its clientele.

Final thoughts

No more torturing you with teaching. Heads are blowing up – yeah, but let's sum up and make a short note from what we've learned today.

And still, when is Webflow good for your ecommerce project?

  • ✅ Small to Medium-sized stores
    Webflow is well-suited for businesses with a limited product range. Ideal for those not dealing with an extensive inventory.
  • ✅ Niche businesses
    Suitable for businesses operating within a niche market. Works well for unique products with a smaller catalog.
  • ✅ Beginners in IT or Quick Launch
    User-friendly platform for beginners with no coding experience and ideal for a quick launch, even for enthusiasts figuring things out.

When is Webflow not ideal for ecommerce?

  • ⛔ Large-scale Enterprises
  • ⛔ Advanced Inventory Management
    Multi-location inventory management or complex SKU management might be more challenging.
  • ⛔ Subscription and Recurring Billing
    While Webflow offers subscription capabilities, dedicated e-commerce platforms may provide more sophisticated features. Businesses with complex subscription models may find limitations.
  • ⛔ Payment gateway integration
    There are only two ones: Stripe and PayPal
  • ⛔ Enterprise-grade Scalability
    Larger enterprises with high transaction volumes may need more robust scalability features. Performance optimizations may be better addressed by specialized e-commerce platforms.

Understanding these considerations will help businesses make informed decisions based on their specific needs and scale requirements.

If you need assistance or consultation in creating an e-commerce website, our Digital Butlers team 💪🦸 consists of experts in Webflow who can help you in crafting a professional and visually appealing website 🙂.

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