The world of automotive is changing rapidly—visual campaigns and technical progress alone just aren’t enough anymore. Today’s customers expect online convenience, automated service, fast dealer responses, and clear website structures. In our practice, we’ve worked with some well-known employers, and it’s thanks to those projects that we’ve gained access to unique, less visible, but large-scale digital cases. Below are clear examples of how we solved challenges for industry employers, helping digital mobility keep “running smoothly” in every sense.

01. KIA — Emergency Digital Upgrade

The KIA rebranding in 2021 was a major challenge for every division of the brand worldwide—all digital platforms had to be urgently updated so that on launch day, the corporate style would be consistent everywhere.

The Kazakhstan office, as part of the global system, was no exception, and we became the partner responsible for delivering on this critical task.

Fast Start: Maximum Speed and Global Standards

We received an explicit request to launch a new corporate website by a strict deadline that matched the brand’s global transition to new branding.

With extremely tight timing, there was no room for trial runs: the project kicked off immediately, and the team worked in shifts to keep everything in sync and track progress. We based our approach on universal corporate brand solutions: visual patterns, UI concepts, and the brand book from KIA’s global office.

Adapting for the Local Market and Content Needs

The ready-made corporate patterns were carefully adapted for local business realities: populated with the actual car lineup, structured around the local catalog, and aligned with Kazakhstan’s market.

The content was created with both the regional dealer network and head office requirements in mind. Importantly, all visual standards from the global brand system were strictly followed—no arbitrary changes or deviations from the brand vision.

Platform and Technology Stack: From Webflow to a Proprietary Framework

The initial launch was on Webflow, which allowed us to roll out the visuals fast, though the platform had limitations (for example, only one person could edit the project at a time).

To speed things up, the team split the workflow into zones and coordinated tightly. After launch, we needed even more flexibility and control, so we migrated to a PHP Yii2 framework (later to Laravel), built a custom admin panel, and put full control of content and features in the employer’s hands.

Support, Growth, and the Long Game

The project didn’t “end” at launch—our support ran for more than a year by agreement. Every day, our team made improvements and quickly responded to employer requests (updating inventory, adapting to new requirements in Kazakhstan, helping with new site sections, and auditing site structure).

We also acted as consultants—guiding on how to build the product tree and how to design new landing pages to fit both head office demands and local market specifics.

Result: Global Brand Sync Without Losing Local Traction

The new KIA Kazakhstan site launched exactly on the global rebrand date. All product data was migrated successfully, new tools were integrated, the site remained robust, and there was no SEO or business loss.

The local office has a modern, actively updated digital space, fully matching the global brand while meeting local needs.

02. Chevrolet — Modern Dealer Platform

Fast Start and a Custom-Tailored Approach

After seeing our speed and success with KIA, a Chevrolet dealership decided to collaborate with our team. This wasn’t about “just another template site”—they wanted a truly custom solution tailored to the dealer, with handcrafted code and room for future growth.

We worked directly with the dealership’s office, which drastically accelerated the project—no middlemen or lengthy approvals.

Modern Tech Stack and Full Control

The site was built on Laravel—a big step up compared to many competitor sites built with old or out-of-the-box systems. Both the frontend and backend were handcrafted by our team, meaning any dealer request could be quickly implemented with no platform limitations.

Custom management tools for the vehicle catalog, promotions, and special offers were deployed.

Business Agility and Scalability

We invested significant effort in ensuring the dealer could independently adjust all key site elements, including updating car cards, refreshing inventory, and publishing new promotions. Thanks to our tech stack, adding models or promos happen instantly—no lengthy contractor exchanges.

The site structure is designed to bring in new marketing tools easily and offers for multiple customer groups.

Result: Modern Digital That Supports the Dealer

The new site became not just a brand showcase but an effective working tool for managing sales and customer communications. All expectations about speed, content control, and promotion support were met on time. Future development is now easier—the dealer owns a robust, manageable digital platform.

The dealer gained a modern, user-friendly, and functional management tool that truly supports business and brand visibility.

03. Allur — Digital Ecosystem & Automation

Allur is the largest automotive manufacturer and distributor in Kazakhstan, representing brands like Chevrolet, Kia, JAC, Jetour, Hongqi, and Skoda. Our partnership with Allur became a prime example of comprehensive digital transformation in business operations—from an accelerated website launch to full-scale automation of online sales and inventory logistics.

Five Generations of Websites: Evolving Technology and Strategy

Working with Allur, we went through every phase of digital product development. We began with a quick rollout on Webflow to swiftly enter the market. After the initial launch, we transitioned to a combination of HTML, CSS, and Yii2 to expand functionality and support higher traffic.

1. Choose make, model, and configuration
2. Apply for a loan and get a decision online
3. E-sign the contract
4. Make the payment
5. Receive all documents and license plate info

Key integration

The bank’s system in Kazakhstan enables instant online credit decisions. Integration with government services means documents and plates are processed automatically, with no trip to the DMV.

Inventory and Production Integration

Allur’s site is directly linked to factory inventory: when a car is marked "in stock," it instantly appears on the website—no lag, no manual updates.

Flexible Architecture and Growth

Splitting React frontend and Laravel backend enables high concurrency and rapid rollout of new features. The admin system gives the business maximum flexibility—new models, loan calculators, and promos are launched almost instantly.

Digitizing the Full Sales Chain

The entire process—"choose, order, pay, get papers and plates, pick up the car"—now happens in one digital environment, still a rarity in the Kazakh market.

The project stands out not just for its frontend, but for deep integration with operational processes.

Result: Setting New Industry Standards

Thanks to our comprehensive approach, the Allur site set the benchmark for a “digital selling factory” and became the first fully remote place to buy, finance, register, and pick up a new car in Kazakhstan. This experience became a model for other dealers and distributors.

Allur was the first to deliver a fully online car purchase and documentation flow in the local market.

04. Geely — New Model Launch (Kazakhstan)

Assignment and Initial Challenge

Geely marked the starting point of our work in the automotive industry—this was our first major project in the region, and it paved the way for our further entry into the sector.

The main goal was not just to create a showcase, but also to address buyers’ concerns about purchasing a “Chinese car,” and to highlight the quality of assembly, warranties, and partnerships.

Storytelling and Handling Customer Objections

A key task was to directly address local buyer skepticism:

1. “It’s Chinese—it’ll break in a year”
2. “Local assembly? Quality doubts”
3. “How does warranty and service work?”

Info on the Atlas model came not just from the sales team, but also from conversations with the plant’s technical director. We focused on being honest and detailed: explaining how and with whom the car is made, highlighting Geely’s partnership with Volvo, and providing factual warranty, safety, and testing info.

UX Design and Landing Structure

The page was built around true local buyer needs. “Tough topics” were given dedicated sections where we broke down build quality, metal specs, and inspection processes. The user journey was designed to minimize hesitation while browsing.

Platform, Outcome, and What’s Next

The landing page was built on Webflow for fast prototyping, flexible function, and excellent UX. The project was picked for a global gallery of noteworthy Webflow landings—a nice quality badge. Thanks to Geely Atlas, we got noticed by larger industry players (notably Allur!).

Key Project Result: The Geely case became a test-drive for our industry expertise and launched many more projects

It showed that, even with a tricky audience and new brand, honest and detailed digital communication beats “just making a website.”

05. Olamavto — Dealership Digital Automation

Project Launch and Initial Specs

Olamavto is one of the largest Chevrolet and MG dealerships in Uzbekistan. The employer wanted more than a business card website or catalog—top-level digitization was the goal: automation of every customer flow, communication, and deal “end-to-end.”

We were expected to handle not just design, but also full, onsite rollout right in the dealership office in Uzbekistan.

Development and Design

Everything was built from scratch: custom UI, original logic, blending external UX with internal workflows. The entire admin panel was uniquely developed for the dealership’s needs.

Electronic Queue: Automating the Customer Service Flow

A digital ticket system was launched—upon arrival, customers get a QR ticket, instantly added to the digital queue. The system auto-balances workload among managers and flags “bottlenecks” if one staff member is overloaded. This sharply reduced front-desk wait times and customer drop-off.

Full Deal Automation: Trade-In, Finance, Paperwork

Integrated trade-in module: customers see instant trade-in values based on VIN or basic info. Every trade-in stage is digitized—application, agreement, and price approval. Financing?

Apps go straight to the bank—responses come in automatically. After approval, all documents are generated, and contracts are automatically sent to the client, bank, and accounting.

Onsite Rollout and In-Field Support

To guarantee a smooth start, our developer worked onsite at the dealership. Up to 80% of business processes were tailored on the spot, matching how staff actually worked day-to-day.

This “live launch” eliminated hiccups and tuned the system perfectly to real business patterns.

Result: Next-Generation Dealership HQ

Olamavto now runs on a fully automated CRM platform—every customer, deal, service, document, and payment is managed centrally. Human error and dropped steps barely happen: the system prompts each next move, connects staff to clients, and generates every form. The platform is built for scale—calculators, new integrations, and further automation can be rolled out as the business grows.

The center has a fully united digital system—every process and all data in a single flow.

06. inDrive — Digital Solutions for a Global Ecosystem

Our partnership with inDrive started as typical contractor work through Upwork, but quickly grew into a much deeper collaboration. We provided not just technical support but also delivered several standalone projects for inDrive—each with its own unique features and objectives. Here’s a closer look at each direction.

Aurora Tech Award: Multi-Step Form for a Global IT Prize

For inDrive, we developed a multi-step application form for the Aurora Tech Award. This is a major international prize—meaning big platform loads and ultra-high UX requirements for applicants worldwide. We faced a major challenge: expand the form’s functions with dozens of required and optional fields, make uploads smooth and fail-proof, and perfect both authentication and complex data validation.

Our team delivered updates and fixes quickly, ensuring reliable submissions and minimal errors even at peak traffic. The following season, we handled the migration to React + Laravel, building on our earlier work and enabling further scaling.

inVision University: Online Education Platform

For inVision University, we handled all web coding based on the employer’s design mockups. Our team implemented every registration and feedback form on the platform.

The system is built for participant onboarding, data uploads/checks, and syncing with company educational programs. Special care was given to ensuring all forms worked perfectly on every device.

Beginit: Digital Support for Youth Development Program

For Beginit, we managed the website, design, application forms, and participant support. The project supported multiple user roles: admins, participants, mentors.

Every digital tool was focused on automating data collection, application processing, and platform-internal feedback. We ensured flawless forms, even under load, and tuned usability for the target audience.

inFaces: Internal Storytelling & Digital Staff Gallery

For inDrive, we launched inFaces—an internal storytelling and gallery product. This project wasn’t about status or hierarchy: it’s purely real-life stories and portraits, showing the people side of the team. It included formats from classic galleries to full-feature story sections and collection themes. Security, privacy, and careful data handling were critical.

Other Digital Challenges & Unique Collaboration Format

Beyond these major launches, our team delivered ongoing technical support for inDrive’s digital tools across all inVision products for a long period. We always jumped in for urgent tasks, bug fixes, new forms, and workflow updates—responding quickly and accounting for the needs of a global user base.

Visual Gallery

Our partnership with inDrive showed our ability to deliver digital solutions across multiple fields: global prizes, educational platforms, social initiatives, and internal brand culture. We dove deep for each employer topic, ensuring each solution was robust, adaptable, and secure.

07. Cofinity-X — Corporate Site & B2B Branding

Cofinity-X is the first official operator of the Catena-X ecosystem. The company enables secure and sovereign B2B industrial data exchange between leading automotive giants (BMW, Mercedes, Bosch, and others), suppliers, and startups. Cofinity-X offers essential expertise in data access, services, and analytics for the “smart” industrial sector.

Background and Challenges

The previous Cofinity-X site, as the employer put it, “looked like a lollipop”—cartoonish and confusing for target users. Even the staff couldn’t really tell what the company did. The challenge was tough: build a site that explains the company’s true value to both outsiders and its own staff—so clear even a newcomer would “get it right away.”

Stages and Solutions

1.Deep Research and Structuring

Job stories were crafted to reflect the real pains and wants of the audience; separate CEO and sales team surveys were held. All insights were vetted through several interview/feedback loops with leadership.

2.Dual Designer Team (UX + UI)

For the first time, we put two designers on it: one focused on logic/structure (UX), the other on style/colors (UI).

3.Prototyping and Flexible Grid

The site was built as a long-form landing (~15 sections), with scrolling scenarios for engaging all the way down, plus a flexible structure for scaling. We tested readability and company message clarity every step, right up to launch.

4.Visual Rhythm and Engagement

Alternating color sections, custom illustrations, and real team photos made the site human and inviting. Block structure, testimonials, animated X-elements, and strong CTAs grab and redirect attention as needed.

5.Tech and Integration

Built on Webflow for speed and instant updates. For its marketplace, we made a custom backend microservice fetching apps direct from the employer’s platform, with custom filtering, search, and centralized display.

6.Unified Branding Across All Channels

We created a seamless style for social media, presentations, PDFs, LinkedIn, webinar banners, video previews, and internal comms. Tools for sales and marketing were all bundled in one consistent ecosystem—so employer and applicants no longer had unanswered questions.

Agility and Ongoing Support

The site was made to scale. Over 1.5 years, dozens of new pages and cases were added (over 30), yet style and logic stayed rock solid and user-friendly. Support and improvements are ongoing—from full platform updates to individual tweaks and new integrations.

Result: Cofinity-X now has a modern, easy, and flexible digital tool for all audiences

Brand awareness and loyalty have grown, as have lead conversions with key clients and partners. The digital infrastructure now lets any Catena-X division roll out new services in record time.

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